Article writing has become an important tool in the internet marketing arena and any online business owner who desires to be successful, especially with search engine rankings, needs to have articles as a part of their marketing focus. The path to increased web site traffic originates from several sources such as forums, blogging, article writing, list building, directory submissions, press releases, creating backlinks, and RSS feeds. Also, the savvy internet marketer may seek to buy targeted traffic when appropriate. Article writing is one tool that is often neglected due to time constraints and, quite frankly, lack of talent or difficulty in locating talent. As a result, some online business owners turn to shortcuts that are usually ineffective and frowned upon by the search engines. One such shortcut is the use of software packages known as article spinners. Spinners take an existing article and make subtle changes to sentences, paragraphs, and selected words. However, is using spinner software in your best interest?
There are a variety of software spinner packages currently available on the internet and most are very affordable. The promise of making article writing easier is an intriguing idea and when something like guaranteed web site traffic is at stake, the temptation to pass on one of these packages is difficult to resist. Search engines and article directories are becoming quite adept at spotting articles that have been subjected to the spinning process. Is it advisable to pass on the software or should spinning be a part of the marketing plan? Most internet professionals would make the choice to write their own articles or outsource the work. Your choice should be based on professional goals and objectives with relevance given to financial concerns and time constraints.
Taking shortcuts when necessary is a given for any well managed company, but taking shortcuts and sacrificing quality should not be tolerated. Article spinners are certainly available and they are obviously used by a segment of the internet marketing population. A preferable investment would be one that teaches the art of article writing or how to outsource this critical function. Increased web site traffic does not grow on trees and there is no software package that does everything in one simple step.
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The Advantages Of Article Spinning
A lot of people make a living by writing articles on the internet, and there are a lot of sites and portals where a writers’ article is published and displayed. For experienced writers, the art of article spinning is a must-have attribute.
Article spinning is the method of taking one article and creating several different unique version of it through the use of special tags. Search engines regard each version of a submitted article as a unique article, and when submitted to article directories, it is imperative to have unique articles so that they are each indexed.
The term article cloning, which is also called or referred to as article spinning, or article rewriting, is a unique way of taking an original article and changing it so that it seems like a new article. This method or process is not really a bad thing if it is done by the original author or a public domain article rewritten manually, but could become muddled if done using an article cloning program.
Currently, there are several article cloning programs available, and according to article spinning analysts, they pretty much do the same thing, which is turn a good article into a bad one. However, some programs do work properly and effectively.
So exactly just what does an article cloner or spinner do?. Most cloners or spinners have options to replace certain words with comparable words that may, or may not mean the same thing, add blocks of text at the beginning, middle and end of existing articles and move blocks of text around. Article spinners may indicate that the replacement word list for the specific software used was not as good or effective as theirs.
However, most professional spinners would note that it would not matter which version of cloning software you use, it’s how you do the writing or spinning yourself. According to experts, nearly all words have many different meanings and can mean different things in whatever context they are used. Computers just aren’t smart enough to know which meaning of the word or context the author is using it in, and because of this, the articles becomes mostly muddled or lack direction.
Observers also add that after cloning the article you are left with two choices, either to submit it as it is, or go thru the article and fix everything. Neither is a good idea if you consider that by cloning, then fixing the article, you’ve wasted more time than if you had simply written a new article. However, with the entry of new computer programs, articles can be spun effectively, spooled, or re-written automatically using good software.
But if you create a well-written article to begin with, and then use the software correctly as a guide or reference, the software can re-write it into hundreds or even thousands of unique, high quality pieces that you would be confident enough to put your name on. And additionally, they will be more than unique enough to avoid the duplicate content filters that abound.
If a writer wants to be successful, he or she should be able to get his or her well-written article onto hundreds or even thousands of other websites. To be profitable in writing articles for the internet, one needs to create uniquely written articles for each website, and get paid good sums for it.
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Top Article Marketing Tactics
Writing articles can seem easy, but when you have to use them to sell your products the task becomes a bit more daunting. Not only do you have to write an interesting article, but you have to reach thousands of people with the articles you write. Here are a few great tips.
Never stop promoting your affiliate business. Identify problems, find products that answer them. Create demand with well-written articles, make offers of good products and end every article or other communication with a call to action. Make these activities become second nature, and you will find that growing your business requires less effort over time and brings a higher success rate.
If local or national celebrities have been spotted using your product, don’t be shy to ask permission to pass along the fact. This type of unpaid endorsement has the potential to create enormous demand for similar items. Your marketing should not, however, make false claims about whether or not a particular celebrity uses your products as this can create legal and public relations problems.
Unless websites are outright deleting your articles, they will remain on the web indefinitely and can always be used to bring traffic to your specific destination. You can even use articles to promote your other articles in order to greatly expand your network and readership. This is especially good if you’re earning from articles alone.
Questions can provide direction in writing. A good practice once you have established the general topic of your article is to write down as many related questions as you can think of. Pick the ones that are the most relevant to your target audience and make those the subjects of your paragraphs or the section headings of the article. Using questions in this way ensures useful and targeted content.
Use your articles to develop your fan base. If you write articles with genuinely good and helpful information, people will start trusting you and will come back to see what else you have to share. Readers that do not buy right away will check back for more articles and just might become buyers after all.
Research your topics before writing about them. You are trying to sell to people with an interest in the product so if you don’t look like you know what you are talking about they will know. Do your research at other blogs and use the actual product and your writing will reflect that.
A great article marketing tip is to invest in an article spinner. Article spinners are great because they allow you to have multiple, unique versions of your original article. This is an awesome way to branch out and get more articles under your belt that you can sell.
Article marketing can be the most effective way of marketing your products, but only if you write quality articles. Make sure you write fantastic articles and make sure that you spread those articles far and wide. Once you get the hang of it, article writing can be fun and worth it to your business.
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